Our Story

Seventy-three years.
Two generations.

Berkshire Hathaway HomeServices Jordan Baris Realty was founded by Jordan Baris in 1952 — and what began as one man's vision has become Northern New Jersey's most enduring family-run brokerage. Across three offices, two generations of leadership, and seventy-three years of unbroken practice, the firm has been shaped by people who showed up year after year with the same commitment Jordan brought from the beginning.

1946

Before the firm

Jordan Baris is twenty years old, serving with the United States Navy in the Philippines — service that would shape the values of the brokerage he would soon found.

Jordan Baris in his U.S. Navy uniform, Philippines, 1946
1953

Early sales

The firm’s first residential transactions — marketing graphics already striking and considered for the era.

1953 residential sold flyer
1955

More sales, more offerings

Sales kept coming — and the company expanded the categories it served, broadening into new lines of business beyond residential.

1955 sold flyer
1959

The Commercial Division gathers steam

The Commercial Division gets a head of steam going — logging many commercial and investment property sales, alongside the steady residential business.

1959 commercial sold flyer
1961

A growth trajectory begins

The graphics are extraordinary for the time, and the marketing — led by Jordan himself — keeps getting better and better. The firm’s business-growth trajectory begins in earnest.

1961 property management flyer — ‘For Correct Handling’
1971

The first computerized brokerage

Jordan Baris, Inc. becomes one of the first computerized real estate brokerages in America — through a pioneering partnership with First Fidelity Bank.

Jordan Baris with the firm’s first computer system, 1971
1977

President of the Real Estate Board

Jordan Baris completes his term as President of the Real Estate Board of Newark and Hillside — leadership of the profession alongside leadership of the firm.

Jordan Baris with the Real Estate Board of Newark and Hillside, 1977
1978

NJ Coalition for Safe Communities

Jordan Baris founds the NJ Coalition for Safe Communities — an extraordinary organization that would grow with the support of business leaders, politicians, judges, schools, and communities. Here, with then-Congressman Jim Florio, later Governor of New Jersey.

Jordan Baris with then-Congressman Jim Florio, 1978
1981

Realtor Community Service Award

Jordan Baris is awarded the Realtor Community Service Award — and stands among the very few in the nation to twice win this meaningful recognition, given to Realtors making a tremendous difference beyond the transaction.

Jordan Baris receiving the Realtor Community Service Award, 1981
1988

A second generation

Three years after joining the firm, Ken Baris is recognized as among the top, most creative, and most effective Real Estate Agents in the nation.

Real Estate Business magazine cover featuring Ken Baris, 1988 Jordan and Ken Baris featured in the press, 1988 Jordan and Ken Baris with the firm’s branded vehicles, 1988
1993

The Satisfaction Guarantee

Long before customer-experience programs became standard in the industry, Jordan Baris introduced a written satisfaction guarantee — committing to what would otherwise have been a handshake promise, in writing.

The Jordan Baris Satisfaction Guarantee, 1993
2003

A gift, and a calling

After Ken donated a kidney to his father Jordan, they both realized that the gift of extending the quality and length of Jordan’s life was a treasure — and they became deeply involved with The Saint Barnabas Healthcare System and the National Kidney Foundation, to help as many others as possible.

Saint Barnabas partnership cover, 2003 Saint Barnabas partnership feature, 2003
2004

The Star-Ledger turns its lens

New Jersey’s largest newspaper turned its attention frequently to the Baris family’s brokerage — the kind of coverage that comes when a firm has been steadily leading for half a century.

Star-Ledger feature, August 2004 — part one Star-Ledger feature continued, August 2004
2005

Top dollar

Heralded for netting clients top dollar, the Star-Ledger featured Ken in a piece about how he gets such amazing results.

Star-Ledger feature on Ken Baris and top-dollar results, 2005
2006

Ken named President

The next chapter, made formal — Ken Baris is named President of the firm, marking the steady passing of the torch from one generation to the next.

Ken Baris named President of Jordan Baris, Inc., 2006
2012

Ringing the NASDAQ closing bell

Ken and Jordan Baris rang the NASDAQ closing bell together — a wonderful tribute by Zillow. Ken was among the earliest Realtors in the nation to be involved with Zillow, and was a founding member of the Zillow Advisory Board.

Ken and Jordan Baris at the NASDAQ closing bell, 2012
2020

Adapting, together

Even at the height of pandemic disruption, the firm kept training and growing — gathering its agents, in whatever form possible, to invest in the relationships and skills that have always been the engine of the business.

BHHS Jordan Baris Realty training event, 2020
2023

Newsmaker of the Year

Ken Baris received the RISMedia Newsmaker Award — recognizing not a single deal or a single year, but a body of leadership built over four decades of commitment to the industry, the community, and the firm his father founded.

Ken Baris receiving the RISMedia Newsmaker Award, 2023