Our Story

Seventy-three years.
Two generations.

Berkshire Hathaway HomeServices Jordan Baris Realty was founded by Jordan Baris in 1952 — and what began as one man's vision has become Northern New Jersey's most enduring family-run brokerage. Across three offices, two generations of leadership, and seventy-three years of unbroken practice, the firm has been shaped by people who showed up year after year with the same commitment Jordan brought from the beginning.

1946

Before the firm

Jordan Baris is twenty years old, serving with the United States Navy in the Philippines — service that would shape the values of the brokerage he would soon found.

Jordan Baris in his U.S. Navy uniform, Philippines, 1946
1952

A one-person office in Newark

After two years selling on Long Island as a top-producing agent, Jordan returns home to New Jersey — opening Jordan Baris, Inc. as a one-person office. His goal is singular: capturing the top market share in Newark, the state’s largest city. Within three years, he achieves it.

Jordan Baris meeting with a client in his Newark office, in the firm’s early years
1953

Early sales

The firm’s first residential transactions — marketing graphics already striking and considered for the era.

1953 residential sold flyer
1955

More sales, more offerings

Sales kept coming — and the company expanded the categories it served, broadening into new lines of business beyond residential.

1955 sold flyer
1959

The Commercial Division gathers steam

The Commercial Division gets a head of steam going — logging many commercial and investment property sales, alongside the steady residential business.

1959 commercial sold flyer
1961

A growth trajectory begins

The graphics are extraordinary for the time, and the marketing — led by Jordan himself — keeps getting better and better. The firm’s business-growth trajectory begins in earnest.

1961 property management flyer — ‘For Correct Handling’
1971

The first computerized brokerage

Jordan Baris, Inc. becomes one of the first computerized real estate brokerages in America. Through a pioneering partnership with First Fidelity Bank, the firm gains computer-assisted access to its inventory — long before most brokers had any such tools. As Ken later described it: “Before most brokers had computers, he partnered with First Fidelity Bank to use their computers so that the company’s inventory could be readily available. This was quite unique.”

Jordan Baris with the firm’s first computer system, 1971
1977

President of the Real Estate Board

Jordan Baris completes his term as President of the Real Estate Board of Newark and Hillside — leadership of the profession alongside leadership of the firm.

Jordan Baris with the Real Estate Board of Newark and Hillside, 1977
1977

Marjorie steps in, and stays

When the firm’s bookkeeper falls ill, Marjorie Baris steps in as a “stop-gap.” She never leaves. Over the years she builds the Relocation Department into something special — a national engine that to this day generates leads from brokerages and relocation companies across the country.

Marjorie and Jordan Baris at the firm’s 55th anniversary celebration
1978

NJ Coalition for Safe Communities

Jordan Baris founds the NJ Coalition for Safe Communities — an extraordinary organization that would grow with the support of business leaders, politicians, judges, schools, and communities. Here, with then-Congressman Jim Florio, later Governor of New Jersey.

Jordan Baris with then-Congressman Jim Florio, 1978
1981

Realtor Community Service Award

Jordan Baris is awarded the Realtor Community Service Award — and stands among the very few in the nation to twice win this meaningful recognition, given to Realtors making a tremendous difference beyond the transaction.

Jordan Baris receiving the Realtor Community Service Award, 1981
1985

The morning after Rutgers

Ken Baris graduates from Rutgers in May 1985 — and joins the firm the very next morning. The dream he carried since kindergarten — “a Realtor, like my dad” — becomes the start of a four-decade run at his father’s side.

1985
Photo to be added
1988

A second generation

Three years after joining the firm, Ken Baris is recognized among the top, most creative, and most effective real estate agents in the nation.

Real Estate Business magazine cover featuring Ken Baris, 1988 Jordan and Ken Baris featured in the press, 1988 Jordan and Ken Baris with the firm’s branded vehicles, 1988
1993

The Satisfaction Guarantee

Long before customer-experience programs became standard in the industry, Jordan Baris introduced a written satisfaction guarantee — committing to what would otherwise have been a handshake promise, in writing.

The Jordan Baris Satisfaction Guarantee, 1993
1995

Top Presenter — NAR Software of the Year

Co-created by Ken and Jordan, Top Presenter is an interactive multimedia listing presentation eventually licensed to Top Producer of Seattle. The National Association of Realtors names it Software of the Year. The program would go on to sell over 80,000 copies and be used by brokers across the United States and internationally.

Top Presenter and Top Presenter 2 — the multimedia listing presentation software created by Ken and Jordan Baris
1998

A son’s gift

On December 9, 1998, Ken donates a kidney to his father. The transplant is a success — and would extend the quality and length of Jordan’s life by more than two decades. The experience shapes both men’s lifelong commitment to Saint Barnabas and the National Kidney Foundation.

‘Like Father, Like Son’ — the Saint Barnabas Renal Transplant Centers feature honoring the Baris family
2000

A new chapter of expansion

The year 2000 marks a benchmark moment in the firm’s history. The Baris family commits to aggressively expanding the company — broadening its geographic reach, its services, and the size of the team that delivers them.

Jordan Baris presenting the firm’s next chapter to the team at the Orange Lawn Tennis Club
2002

Jordan Baris Day

For the company’s 50th anniversary, West Orange Mayor John McKeon proclaims “Jordan Baris Day” in West Orange — an extraordinary civic recognition for half a century of leadership in the community.

Ken, Jordan, and Marjorie Baris with Mayor John McKeon and the ‘Jordan Baris Day’ proclamation, 2002
2003

A family honored

Five years after Ken’s kidney donation, the National Kidney and Urology Foundation honors the Baris family with its “Family of the Year” award. Both Jordan and Ken had become deeply involved with the Saint Barnabas Healthcare System and the National Kidney Foundation, working to help as many others as possible.

Saint Barnabas partnership cover, 2003 Saint Barnabas partnership feature, 2003
2004

The Star-Ledger turns its lens

New Jersey’s largest newspaper turned its attention frequently to the Baris family’s brokerage — the kind of coverage that comes when a firm has been steadily leading for half a century.

Star-Ledger feature, August 2004 — part one Star-Ledger feature continued, August 2004
2005

Top dollar

Heralded for netting clients top dollar, the Star-Ledger — which was New Jersey’s largest newspaper — featured Ken in a piece about how he gets such amazing results.

The Star-Ledger feature on Ken Baris — ‘How I help sellers get top dollar,’ May 24, 2005
2006

Ken named President

The next chapter, made formal — Ken Baris is named President of the firm, marking the steady passing of the torch from one generation to the next.

Ken Baris named President of Jordan Baris, Inc., 2006
2008

Founding the Zillow Broker Advisory Board

Ken is appointed to Zillow’s inaugural Broker Advisory Board — one of just ten leaders nationwide, alongside the heads of Baird & Warner, RE/MAX Allegiance, Better Homes and Gardens, Realogy, Real Estate One, ZipRealty, Weichert, Real Living, and Prudential. A seat at the table as the industry’s most transformative platform took shape.

Ken Baris being interviewed at an industry technology conference during the Zillow Advisory Board era
2012

Ringing the NASDAQ closing bell

Ken and Jordan Baris ring the NASDAQ closing bell together — a wonderful tribute by Zillow, and a public moment that meant everything to a father-and-son partnership four decades into its run.

Ken and Jordan Baris at the NASDAQ closing bell, 2012
2019

Joining Real Living Real Estate

The firm enters a new chapter, operating as Jordan Baris Inc, REALTORS® Real Living — joining the HSF Affiliates family within HomeServices of America, a Berkshire Hathaway affiliate. A step toward what would come three years later.

Real Living — ‘The Home of Lifestyle Advisors’ — feature in RISMedia’s Real Estate magazine
2020

Adapting, together

Even at the height of pandemic disruption, the firm kept training and growing — gathering its agents, in whatever form possible, to invest in the relationships and skills that have always been the engine of the business.

BHHS Jordan Baris Realty training event, 2020
2020

A founder’s farewell

On June 1, 2020 — at age 93 — Jordan Bruce Baris passes away. A son of Brooklyn, a Navy man of the Greatest Generation, and the founder of a firm that bears his name to this day. The brokerage he built continues, his values its compass.

Father and son — Jordan and Ken Baris featured in Real Estate Business magazine, a tribute to a legacy
2021

An award in his name

Real Living establishes the Jordan Baris Award for Diversity and Inclusion — and names BHHS Jordan Baris Realty its first recipient. His name now lives on as an honor the rest of the industry aspires to win.

Real Living Real Estate’s announcement of the firm as the first recipient of the Jordan Baris Award for Diversity and Inclusion, June 15, 2021
2022

Seventy years strong, now Berkshire Hathaway

On the firm’s 70th anniversary, Ken announces the affiliation with Berkshire Hathaway HomeServices — joining as the brand’s 59th New Jersey office, with over 100 agents coming aboard. Christy Budnick, Gino Blefari, and Allan Dalton officially welcome the team as the first new BHHS associates of the next chapter.

The BusinessWire announcement of BHHS Jordan Baris Realty, March 11, 2022
2022

Bringing Gold Star into the family

Three months after the BHHS affiliation, the firm acquires Real Living Gold Star Realty — bringing Drs. Teri and Michael Gamble and their Bergen County team into BHHS Jordan Baris Realty. The brokerage’s footprint extends into a new market with two of the industry’s most accomplished leaders.

Ken Baris with Drs. Teri and Michael Gamble at BHHS Jordan Baris Realty, welcoming the Gold Star team
2023

Newsmaker of the Year

Ken Baris received the RISMedia Newsmaker Award — recognizing not a single deal or a single year, but a body of leadership built over four decades of commitment to the industry, the community, and the firm his father founded.

Ken Baris receiving the RISMedia Newsmaker Award, 2023
2024

A three-time Industry Luminary

RISMedia names Ken an Industry Luminary — his third recognition as a Real Estate Newsmaker, after being named Influencer in 2020 and Luminary in 2022. A rare three-peat from one of the industry’s most respected platforms.

A body of work — Ken and Jordan Baris on national real estate magazine covers across the decades